Meet Lucy
Lucy Friend (hence, friendly)
Safari Specialist & Founder
Lucy Friend
The Friendly Safari Company was founded in 2024, after Lucy wrapped up her years in Zambia, working in reservations at a safari camp and arranging countless trips for guests from around the world. After all that, she figured it was time to start arranging safaris on her own terms.
Lucy's years travelling across Africa have led her to the most breathtaking corners of the continent, and to lasting relationships with the local guides, camps and communities who make each trip possible. That first-hand knowledge is what sits behind every itinerary The Friendly Safari Company creates - not guesswork, but places she's genuinely been, and people she genuinely trusts.
Lovely to meet you!
THE HEART OF SAFARI
Sustainable & Impactful
Following this success, FSC has begun developing experiences across east and southern Africa.
Lucy is also deeply committed to conservation and community engagement. She collaborates with local organisations and initiatives to promote sustainable tourism practices and support the preservation of natural habitats and wildlife.
By incorporating community visits and cultural exchanges into her itineraries, she fosters meaningful connections between her guests and the local communities, ensuring that her trips have a positive impact on both travellers and the places they visit.
So, whether you're seeking the thrill of encountering majestic wildlife up close, or the serenity of unwinding on a white-sand beach - or both - let The Friendly Safari Company be your guide. Trust in Lucy's expertise and embark on a journey that leaves you with cherished memories to last a lifetime.
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Safari design
Every safari we create is thoughtfully designed around you. Drawing on first-hand experience and a deep love for Africa, we curate journeys that go beyond the ordinary - matching you with exceptional camps, unforgettable wildlife encounters, and experiences that feel personal from beginning to end.
Trip planning
From your first enquiry to your journey home, every detail is taken care of. Domestic flights, transfers, accommodation, activities and logistics are seamlessly coordinated, allowing you to relax and simply look forward to the adventure ahead.
Full-time support
Travel with complete peace of mind knowing we're only ever a call or message away. Whether it's a last-minute change, local advice or assistance during your travels, we're here to support you every step of the way, ensuring your safari is as effortless as it is unforgettable.