Here's the thing - The Friendly Safari Co is not a call centre, and we're not a faceless booking platform. We're a small, personal team of one: with over ten years living in Zambia, and the ongoing privilege of returning to Africa again and again.

We've slept under the stars in South Luangwa. Watched lions hunt on the Maasai Mara. Felt the warm sand of the Kenyan coast underfoot, and the spray of Victoria Falls on our faces. We don't know these places from brochures - we know them from real, muddy-boots, heart-in-your-mouth experience.

We're obsessed with getting every detail right: the perfect camp, the right guide, the room with the view you won't forget. Because it's those details that turn a holiday into a journey you'll be telling stories about for the rest of your life.

Family safaris are what we love planning most. There's nothing quite like watching Africa work its magic on a child - an experience they'll never forget, and neither will you.